Internet Marketing Chicago

An Introduction to Black Hat SEO
blog.hubspot.com

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Appearing […]

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Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts [Podcast]
www.marketingprofs.com

In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world’s most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains. Read the full article at MarketingProfs

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How to Add a Link to Your Instagram Bio
blog.hubspot.com

Every social network makes it clear how to put a link in your bio on their platform — except Instagram. Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer’s official page. Facebook allows you to tag a number of different businesses, interest pages, and […]

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19 Awesome SEO Blogs and Websites You'll Want to Bookmark
blog.hubspot.com

Search engine optimization (SEO) standards are constantly changing. Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day. To do this, they’re focusing on things like localization, page authority, click-through rate, and even searches that come from […]

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Mark Zuckerberg Will Testify Before Congress, According to Reports
blog.hubspot.com

According to a report from cable news network CNN earlier today, Facebook CEO Mark Zuckerberg has decided to testify before U.S. Congress amidst growing concerns over user privacy. As of publishing this post, Facebook has not confirmed these reports — but it comes after Zuckerberg voiced in several recent interviews a somewhat uncharacteristic willingness to […]

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59 Female Marketing and Growth Experts You Should be Following
blog.hubspot.com

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team’s Slack channel. It didn’t take long for someone to comment that barely one-fourth of the experts featured in the article were women. These types of influencer round-ups are all over the web, but very few of […]

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7 AI Tools to Help You Grow Your Blog
blog.hubspot.com

OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community. People talk about how it’ll change the world daily. And you can’t throw a rock without hitting a company with AI in the name these days. But what about real world uses for AI? Where […]

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The Top 12 SEO Tools of 2018
blog.hubspot.com

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they’re pretty open about that fact that they’re doing […]

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I Downloaded My Facebook Data and It Got Weird Fast
blog.hubspot.com

When I found out I could download my entire Facebook data file, the first thing I felt was fear. How far does it go back? What does it contain? Who has access to it? Will it make me feel old? The idea popped into my head among mounting headlines around the alleged misuse of personal Facebook […]

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