Internet Marketing Chicago

How The Flesch Reading Ease Test Can Help You Write Clear and Concise Copy
blog.hubspot.com

After writing The Old Man and the Sea, Ernest Hemingway famously said his novel was “the best I can write ever for all of my life.” To a certain extent, he was right. The Old Man and the Sea won the Pulitzer Prize for Fiction in 1953 and was specifically cited when Hemingway won the […]

6
Like
Save
How a Minority of Business Bloggers Outperform the Majority [New Data]
blog.hubspot.com

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was — and still is — to track how business blogging evolves. Why? Because successful inbound marketers thrive when they master content marketing and, of course, blogging is […]

3
Like
Save
5 Reasons to Get Excited About the HubSpot Platform in 2019
blog.hubspot.com

 This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. We believe the world has changed. We see businesses using more kinds of software, not less, that all needs to work together. To help our customers grow better in this environment, HubSpot is evolving from […]

8
Like
Save
An Introduction to Persuasive Advertising vs. Informative Advertising
blog.hubspot.com

Out of all the entertaining ads that played during Super Bowl 53, there’s only one commercial that I woke up thinking about the next morning: Pepsi’s “More Than OK”. “More Than OK” poked fun at how Pepsi usually takes a back seat to Coke, especially at restaurants. And by featuring a star-studded cast that included […]

7
Like
Save
How Using Humans And Chatbots Together Generated 182% More Qualified Leads
blog.hubspot.com

Prospect expectations for businesses have never been higher — in fact, according to Google, 61% of people now expect brands to deliver personalized experiences.  At the same time, the amount of people who want to reach a business through messaging continues to rise. Which means keeping up on chat can be tough, even for well-trained […]

9
Like
Save
The Ultimate Guide to Human Resources
blog.hubspot.com

When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. She was professional, incredibly informative, and experienced. She had the answer to every question I had about the company, the role I was being interviewed for, and HubSpot’s culture. From the first point […]

8
Like
Save
How Neuromarketing Could Revolutionize the Marketing Industry
blog.hubspot.com

If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance — and their opponent’s inability to […]

10
Like
Save
Absolutely Everything You Need to Know About Paid Time Off (PTO)
blog.hubspot.com

From 1976 to 2000, the average working American took off more than 20 days a year. 15 years later, that number has decreased to 16 days for the average American. We all know the importance of work-life balance — but, unfortunately, we don’t always know how to implement formal company policies to give employees’ legitimate […]

3
Like
Save
The Psychology Behind Viral Marketing Videos
blog.hubspot.com

In 2007, brothers Chip and Death Heath accomplished something that even the Coen brothers would tip their caps to — their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Times and Wall Street Journal bestseller lists. Made to Stick achieved astronomical success because […]

9
Like
Save