Internet Marketing Chicago

13 Things You Should Never Say in a Job Interview
blog.hubspot.com

I never used to understand what people mean when they say that they “interview well.”  How was that possible? If you’re too prepared, your answers sound robotic, and if you’re too unprepared, you start most answers with a long sip of water to gather your thoughts. Now, I understand (or at least, I think I […]

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The Internet Had a Busy Week. Here's What You Missed.
blog.hubspot.com

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Many are wondering if the iPhone 8 models are really that different from […]

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13 Statistics That Prove the Value of SEO [Infographic]
www.marketingprofs.com

Organic search results are 8.5 times more likely to be clicked on than paid results, according to today’s infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. Read the full article at MarketingProfs

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The 6-Step Brand Build to Grow Your Business on a Budget
blog.hubspot.com

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.  But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last point, it doesn’t have to be. […]

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Yesterday's Apple Event Was as Bananas as We Expected
blog.hubspot.com

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The pre-emptive reveals came with more detail, more clamor, and — at least for us — more excitement. “This,” we thought, “is going to be completely bonkers.” For the most part, […]

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How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model
blog.hubspot.com

Here on the HubSpot blog, we’ve been writing content for a long time — more than 10 years. And for much of that time, our strategy for determining our editorial calendar has stayed the same: We’ve identified keywords we want to rank for in search, written a blog post about it, and moved onto the […]

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How to Use Workplace Email Most Effectively
blog.hubspot.com

**Sets alarm for 6am, checks email, goes to bed** **Wakes up to sound of alarm, turns off alarm, checks email**  Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. For over a decade now, email has been only of the […]

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5 Pillar Page Examples to Get You Started With Your Own
blog.hubspot.com

Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page — and to each other. Cool, […]

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What is SEO in 2017? How It's Changed, and Where We Are Now
blog.hubspot.com

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. We’re no longer in the “early stages” of a new era of search — we’re here, now, witnessing new trends and best practices unfold in […]

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