Internet Marketing Chicago

What Makes People Distrust Your Business? [Infographic]
blog.hubspot.com

Here’s the thing: Many, many businesses are perfectly trustworthy – including yours, we hope.  But in a world of events like headline-making data breaches, how do you get customers to see you that way? Let’s have a look at microbusinesses as a starting point. While most of them don’t account for major, household names, according to Paychex, they […]

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How to Write Absolutely Addictive Articles
blog.hubspot.com

This is a longer article. If you’re feeling noncommittal at the moment, don’t read it. Save it. Bookmark this page for later, when you have more time. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully, inching them down the page, […]

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We Analyzed HubSpot's 39 Most-Shared Posts in 2017. Here's What We Found.
blog.hubspot.com

First and foremost, I need to give credit where credit is due. The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, “We Analyzed 100 Million Headlines. Here’s What We Learned.” Yes — I even borrowed the headline structure. But if you haven’t read Steve’s post, I suggest doing so immediately. […]

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How to Tell if Your Facebook Campaign Was Actually Worth It
blog.hubspot.com

As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’ve probably heard these stats before. […]

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7 Books That Will Help You Develop More Empathy
blog.hubspot.com

When Brian McGrory, Editor-in-Chief of The Boston Globe, gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor. At night, Brian would answer emails before bed, and it became a daily routine for a few years. He […]

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9 Smart Strategies for Working With Difficult People [Infographic]
blog.hubspot.com

The intimidators. The slackers. The credit-takers. The “I actually have another favor to ask”-ers. We’ve all encountered a difficult colleague in some form or another. In fact, experts estimate that between 6o and 80 percent of reported difficulties at work are caused primarily by strained relationships with coworkers. Research shows that getting along with the […]

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HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.
blog.hubspot.com

Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that […]

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The 6 Key Marketing Metrics Your CEO Actually Cares About
blog.hubspot.com

Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO) than ever before. But CMOs struggle to find the right metrics that will get them credibility, and show how marketing contributes to the bottom line […]

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Why and How to Adapt Your Marketing to Voice Search This Year
www.marketingprofs.com

Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here’s what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face. Read the full article at MarketingProfs

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