Internet Marketing Chicago

Creative Content Marketing for Financial Services: 3 Examples
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As if the financial services industry hasn’t been beat up enough over the past few years, it’s also gotten something of a bad rap for its lackluster content marketing. Let’s face it, while investment banks, asset managers, and other financial service providers are ahead of the curve in some ways, when it comes to content […]

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A Stress-Free Approach to Adopting New Marketing Technologies
blog.hubspot.com

The rate of change in marketing technology — continually accelerated by all the new innovations we see every day — has created growing demand for tech-savvy marketing professionals who know how to research, select, manage, and integrate a diverse collection of tools. “Prototype marketers” — what we at PR 20/20 call the hybrid marketers that […]

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How to Design a Site Structure Visitors AND Search Engines Love
blog.hubspot.com

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service, sign up for a newsletter, that sort of thing. Whether people actually reach those goals, however, is entirely dependent on how easy you make it […]

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8 Useful Tools for Identifying and Connecting With Prospects
blog.hubspot.com

Ah, the elusive prospect. You know they’re out there in need of your service or product, but it can be tough to uncover them at the right time in their search. So how do you find them ? And once you find them, what the heck do you do with them? Just poke ‘em with […]

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Facebook Showing Off New Look for News Feed, and Other Marketing Stories of the Week
blog.hubspot.com

Social media is quite the valuable tool in an inbound marketer’s tool belt. As social networks continue to grow, evolve, and sometimes fall out of relevancy, we must always stay up-to-date with the latest developments in the world of social media. Any inbound marketer can tell you how effective and inexpensive a well-run social media […]

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Content Marketing World Sydney 2013: Killer Tweets from Day 2
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It’s unanimous: The Content Marketing World team is enamored with Sydney and all of the people we have met at the conference (check out our team outings on Facebook, from Mardi Gras to one of the most beautiful walks we have ever been on). We’re all more than a little sad to bid adieu, but […]

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60 Memorable Tweets from Content Marketing World Sydney 2013 [Day 1]
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The Content Marketing Institute team could not be more excited to be in Sydney for Content Marketing World! The first full day of sessions was a blast, and our heads are spinning with so much great information. If you were not able to attend, here are some of our favorite highlights — in tweetable form. […]

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Why Function Trumps Form in Inbound Marketing Creative
blog.hubspot.com

Advertising is a blend of art and commerce. It’s art because it needs to make a compelling, emotional connection with an audience. It’s commerce because, at the end of the day, it needs to sell product. Sadly, the broader marketing and advertising industry is obsessed with creating ads that win creativity-based awards. And everyone in […]

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Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing
blog.hubspot.com

At HubSpot, we have the privilege of talking to a lot of marketers on a regular basis. And although we’re ultimately trying to sell inbound marketing software, a big challenge for our salespeople isn’t just in convincing people our software is a good choice for them — it’s also in selling them on the idea […]

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