Internet Marketing Chicago

Can a People-Centric Social Media Strategy Scale?
blog.hubspot.com

Remember when social media was social? Now, among the deluge of complaints, emoticons, and spam, individuals and businesses alike now find it nearly impossible to find and manage those one-to-one conversations that matter. Instead, social media strategies have become automated, impersonal, and actually contribute further to the exact problem they were put out there to […]

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Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
blog.hubspot.com

Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. And marketers are spending money in the wrong places.

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The 5 Social Media Metrics Your CEO Actually Cares About
blog.hubspot.com

This is Brian, our CEO.   Aside from his outstanding taste in headwear, Brian is also known around HubSpot for his unwavering vision of what it will take to build HubSpot into a once-in-a-generation company. He’s also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data from vanity metrics, […]

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What the Arrested Development Re-Launch Tells Us About the Future of Mass Media
blog.hubspot.com

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. If you haven’t read it, you really need to. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound […]

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Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
blog.hubspot.com

It’s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. With new developments like Google’s latest Penguin algorithm update, Yahoo!’s acquisition of Tumblr, and Twitter’s new Lead Generation Cards, marketers have got a lot to catch up on. But we’ve got you […]

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What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]
blog.hubspot.com

The promise of social media was once “one-to-one engagement” and “relationship building” … but somehow “building a relationship” in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted. How the heck did this happen? 

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What the Future Holds for Business Blogging
blog.hubspot.com

Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it’s becoming increasingly difficult to stand out from the barrage of content out there — a lot of which is, well …. subpar (to put […]

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22% of Salespeople Don't Want to Make Money
blog.hubspot.com

“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople. In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming 78.3% […]

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A Chat With an Internet Addict Who Was Forced to Go Off the Grid
blog.hubspot.com

My fellow inbound marketer Sam Mallikarjunan is an internet and social media junkie — always connected, always checking in, always tweeting, always emailing. He went on a cruise with no internet for a week, and had to leave his cell phone and computer at home. Here’s how it went.

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