We all know the saying “a picture is worth a thousand words,” and that visual content makes our marketing even more impactful. We also know that “imitation is the sincerest form of flattery,” so we were totally blushing when we heard about Facebook’s latest announcement.
When it comes to mobile advertising, less is more. We’ve all seen a barrage of under-pixelated, tiny banner ads — there’s nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one.
Homepages are the online version of a handshake at a networking event. At an event, you’ve gathered up the courage to approach someone else there to strike up casual conversion, and you’ve got one shot to make a great first impression: the handshake. But there’s actually a lot more to the handshake than you might […]
INBOUND just wrapped up — with over 5,550 registered attendees, and four jam-packed days of inspiration, education, entertainment, and collaboration. It would be impossible to distill the insights from the entire conference into one blog post, so we’ll
The sales connect is the most transferrable skill to master. If you master the connect, you can begin mastering so many other important life skills — sorority rush, dinner party schmoozing, networking events, and even the first date. In sales, the connect is your opportunity to make that first impression on your prospect — the […]
Back in 2012, we were able to more than double our blog email subscribers in just 3 months’ time — from 28,538 at the beginning of July to 65,036 by the end of September. And now, we have over 200K email subscribers. Seems unreal, right? Want to know how we did it? It’s so simple, […]
About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. The top response was … well, it was boredom. A third of marketers said they redesigned because it was time for a change. Another third were undergoing a corporate rebranding. Some had seen a change in
I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood. And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. One thing I’m constantly amazed by is just […]
Most marketers have been there — you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! And then suddenly […]