Internet Marketing Chicago

3 Tips to Get You Started With Photoshop [+Tutorial Videos]
blog.hubspot.com

Hi. My name is Anum Hussain, and I am not a professional designer. But … I’ve “designed” the majority of our marketing ebooks. I’ve “designed” endless PowerPoint presentations. I’ve “designed” CTAs, social

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How to Build a Perfect B2B Product Page
blog.hubspot.com

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases — a style that matches the typical behavior of a B2C consumer. B2B purchase decisions, on the other hand

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The Complete Guide to Updating and Republishing Outdated Blog Content
blog.hubspot.com

Every once in a while, things need to be updated. Your mailing address, your wardrobe, your hairstyle, your media collection. Things get outdated, stale, and irrelevant — it’s just the way of our constantly changing world. Unfortunately, your marketing content is no exception.

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The Resources You Need to Create Killer Calls-to-Action [In Under 100 Words]
blog.hubspot.com

A killer what? Here, read this post that explains what calls-to-action (CTAs) are.  Caught up? Now master the copy and design to get the best conversion rates possible. If you could use a little help creating them — design’s not my forte, either — use these free, customizable CTA templates.

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MINI Makes Billboard Advertising Awesome Again
blog.hubspot.com

Inbound marketers aren’t usually hot and bothered over billboard marketing. (Not in the good way, anyway.) We talk about marketing with our brains, not our wallets. Heck, I’ve even mocked the outrageous expenditure billboard marketing requires. But MINI figured out a way to make billboard

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No Sale Left Behind: Sell More, Better, Faster With Inbound Sales [SlideShare]
blog.hubspot.com

“I don’t get cold called enough, especially during meal times and when I’m with my family,” said no one, ever. Over the last twenty years, the way people work, live, shop, and buy has fundamentally changed, and consumers are armed with more tools than ever to block out interruptive

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How to Write an Introduction [Quick Tip]
blog.hubspot.com

Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience all writers — amateur or professional, aspiring or experienced — know and dread. And nowhere does it plague writers more than when they’re writing their intros. I mean, you already have a blog post you want to

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What Exactly Does Google Consider High Quality Marketing Content?
blog.hubspot.com

Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality

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Would You Spend $1,000 to Complain About Poor Service? This Guy Did
blog.hubspot.com

We’ve all heard that social media has empowered customers. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. The airline lost his baggage and was slow in resolving the issue. As a lot of other people have done in similar

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