Internet Marketing Chicago

What You Missed Today in Marketing: June 24, 2013
blog.hubspot.com

Surprise! We’re switching things up today for these news-roundup posts. This week, we’re going to try sending you a little digest at the end of the day featuring some news you may have missed. No need to freak out — we’re just trying to find the format that works best for this roundup, so let […]

3
Like
Save
The Simple Cure for Google Algorithm Update Anxiety
blog.hubspot.com

Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update. Since then, the GAUA disorder has become a pandemic.

3
Like
Save
One Entrepreneur Explains What It's REALLY Like to Own a Small Business
blog.hubspot.com

Small business ownership is no cakewalk.  Just ask Eric Dosal. He’s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. So in honor of National Small Business Week, we sat down to talk about what it’s really like to own a business. Here’s what he had to say.

2
Like
Save
Facebook Rolls Out New and Improved Business Page Insights
blog.hubspot.com

Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning’s roundup, Facebook announced a pretty sweet update to Page Insights yesterday. Although it’s only available to a small group of page admins at the time, all page owners are expected to automatically receive them by the end […]

5
Like
Save
Why the Inverted Pyramid Doesn't Work for Business Blogs
blog.hubspot.com

As a blogger, I try to follow the motto that “you are what you eat.” (No, I don’t go around eating computers parts or snacking on pieces of paper.) I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. To make sure I’m at the […]

9
Like
Save
Apple's iDilemma: Can Apple Escape the Whirlwind of Disruption?
blog.hubspot.com

In 1997, Harvard Business School professor Clayton Christensen coined the term “Innovator’s Dilemma” to describe the situation in which a company becomes the victim of its own success and gets toppled by new technologies. The term gets bandied about quite a bit, but lately it has been applied to an unlikely target, a

8
Like
Save
What You Need to Know This Morning: June 19, 2013
blog.hubspot.com

If we were playing a game of Truth or Dare right now, and I choose “Truth,” and your question was “What are you doing right now?,” my answer would be “Sleeping.” That’s a lot of what-ifs, but it’s my way of telling you that today is day one of a three-day staycation that I am so […]

8
Like
Save
Brand Reputation Management: Your Seven-Point Game Plan
www.marketingprofs.com

Despite its current popularity, brand reputation management is not a new concept, but today it’s about actively managing the references, conversations, and feedback that typically occur online. Here are seven key areas you should address. Read the full article at MarketingProfs

2
Like
Save
Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]
blog.hubspot.com

Small businesses are deceiving. Why? Because there’s really nothing small about them. The ideas that spark them, the minds that lead them, the risks that advance them, and the heart that goes into them — they’re all pretty … big.

8
Like
Save