Surprise! We’re switching things up today for these news-roundup posts. This week, we’re going to try sending you a little digest at the end of the day featuring some news you may have missed. No need to freak out — we’re just trying to find the format that works best for this roundup, so let […]
Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update. Since then, the GAUA disorder has become a pandemic.
Small business ownership is no cakewalk. Just ask Eric Dosal. He’s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. So in honor of National Small Business Week, we sat down to talk about what it’s really like to own a business. Here’s what he had to say.
Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning’s roundup, Facebook announced a pretty sweet update to Page Insights yesterday. Although it’s only available to a small group of page admins at the time, all page owners are expected to automatically receive them by the end […]
As a blogger, I try to follow the motto that “you are what you eat.” (No, I don’t go around eating computers parts or snacking on pieces of paper.) I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. To make sure I’m at the […]
In 1997, Harvard Business School professor Clayton Christensen coined the term “Innovator’s Dilemma” to describe the situation in which a company becomes the victim of its own success and gets toppled by new technologies. The term gets bandied about quite a bit, but lately it has been applied to an unlikely target, a
If we were playing a game of Truth or Dare right now, and I choose “Truth,” and your question was “What are you doing right now?,” my answer would be “Sleeping.” That’s a lot of what-ifs, but it’s my way of telling you that today is day one of a three-day staycation that I am so […]
Despite its current popularity, brand reputation management is not a new concept, but today it’s about actively managing the references, conversations, and feedback that typically occur online. Here are seven key areas you should address. Read the full article at MarketingProfs
Small businesses are deceiving. Why? Because there’s really nothing small about them. The ideas that spark them, the minds that lead them, the risks that advance them, and the heart that goes into them — they’re all pretty … big.