For those of us immersed in the world of inbound marketing, it’s easy to understand how inbound tactics can have a major impact on a company’s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. In these cases, the last
Today, Google For Nonprofits opened up its mobile donation app, One Today, to all Android users in the U.S. They are now inviting nonprofits to register, create their own projects, and ultimately fundraise via mobile devices and social media.
I have a confession to make. When I was a reporter at Newsweek, I received literally thousands of press releases via email — and I deleted almost every single one of them without even opening them. Basically, I used my Newsweek email account as a filter. My “real” email was my personal
I don’t know about you, but Sunday is my day to catch up on life. I do my laundry, vacuum the one area rug in my apartment, and make sure every dish is sparkling clean — and then sit down to catch up on all the content I missed during the week. Even during a […]
A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn’t rolled out to everyone … until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card!
Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element. And in social media? Visuals pretty much make or break your presence. In fact, photos on Facebook generate 53% more Likes, 104% more comments, and 84% more
One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. Storytelling about your nonprofit allows you to leveraging these human stories to connect individuals to your cause and inspire them support your organization — and connect you to a wider audience online.
Not too long ago, we launched 75 totally free stock photos for you to use … however the heck you want. No royalties. No fees. No worries. They’re still available, and we’ve seen them floating around the internet here and there, and we think it’s awesome. But you might want to take it up a notch. How […]
Wouldn’t it be great if you could create an infographic as quickly as a regular ole text-based blog post? Unfortunately, the reality is that visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.