Internet Marketing Chicago

One Entrepreneur Explains What It's REALLY Like to Own a Small Business
blog.hubspot.com

Small business ownership is no cakewalk.  Just ask Eric Dosal. He’s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. So in honor of National Small Business Week, we sat down to talk about what it’s really like to own a business. Here’s what he had to say.

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Facebook Rolls Out New and Improved Business Page Insights
blog.hubspot.com

Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning’s roundup, Facebook announced a pretty sweet update to Page Insights yesterday. Although it’s only available to a small group of page admins at the time, all page owners are expected to automatically receive them by the end […]

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Why the Inverted Pyramid Doesn't Work for Business Blogs
blog.hubspot.com

As a blogger, I try to follow the motto that “you are what you eat.” (No, I don’t go around eating computers parts or snacking on pieces of paper.) I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. To make sure I’m at the […]

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Apple's iDilemma: Can Apple Escape the Whirlwind of Disruption?
blog.hubspot.com

In 1997, Harvard Business School professor Clayton Christensen coined the term “Innovator’s Dilemma” to describe the situation in which a company becomes the victim of its own success and gets toppled by new technologies. The term gets bandied about quite a bit, but lately it has been applied to an unlikely target, a

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What You Need to Know This Morning: June 19, 2013
blog.hubspot.com

If we were playing a game of Truth or Dare right now, and I choose “Truth,” and your question was “What are you doing right now?,” my answer would be “Sleeping.” That’s a lot of what-ifs, but it’s my way of telling you that today is day one of a three-day staycation that I am so […]

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Brand Reputation Management: Your Seven-Point Game Plan
www.marketingprofs.com

Despite its current popularity, brand reputation management is not a new concept, but today it’s about actively managing the references, conversations, and feedback that typically occur online. Here are seven key areas you should address. Read the full article at MarketingProfs

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Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]
blog.hubspot.com

Small businesses are deceiving. Why? Because there’s really nothing small about them. The ideas that spark them, the minds that lead them, the risks that advance them, and the heart that goes into them — they’re all pretty … big.

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How charity: water Has Reinvented the World of Charitable Giving
blog.hubspot.com

The IRS lists that there are over 1.1 million nonprofit organizations in the United States — so nonprofit marketers, like the rest of us, have their work cut out for them. Getting people to care deeply enough about an issue is extremely challenging, particularly given the number of emails, invitations, and requests most people get […]

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How to Turn One Idea Into a Bottomless Backlog of Blog Posts
blog.hubspot.com

This situation sound familiar? You have an idea, then lose it, then come back to it again. You write it down quickly, check some email, get derailed, jump into a meeting, grab a coffee, then settle back in … only to hate what you thought of in the first place. You have no problem writing […]

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