This post originally appeared on Inbound Ecommerce, a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. With your marketing dollars driving traffic to your ecommerce site this holiday season, you may think you can sit back and watch all the new customers roll in.
There are a few essentials every inbound marketer should keep in their back pocket, like a new blog topic, a unique social media voice, an inviting homepage, and a passport. You may have noticed that one of these things is not like the other.
About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers
It can be hard to focus on creating content at this time of year — what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. So as you add the final touches to your last pieces of content for 2013, why not take a minute to […]
New Year’s Day is right around the corner. For some that could mean going to the gym on the regular. For others it may mean going on that diet you’ve been avoiding. But when you put your marketing hat on in 2014, what is it you’ll be working on?
We’ve heard rumblings about a new ad format on Facebook for a while now, but today, the social network finally rolled it out. Say hello to auto-play video ads in your News Feed! But, these auto-play video ads for desktop and mobile aren’t like your typical auto-play video ads.
We always hear that blogging is important for our search engine rankings. But like … why? It’s one of those things that we often just assume people know, but you know what they say about assuming. Since we haven’t explained the connection between blogging and SEO in-depth for a long
Trying out this whole inbound marketing thing? I bet you have some questions. Where do I start? What should I know? What are the best practices? If you could ask a top marketing expert any burning question you have, whether it’s about content creation or social media, or perhaps paid marketing or email — what would it […]
You know how they say, “everyone loves a pregnant woman”? Well for my sake, I really hope that’s true. Sunday night, I became the unfortunate victim of every marketer’s worst(ish) nightmare: I accidentally posted to HubSpot’s company Twitter account … thinking it was my personal one. This is my story.