The first time I heard “closed-loop analytics” I thought … “Uh oh, is that something I’m supposed to know?” Luckily, it’s aptly named, so it’ll be easy to give a succinct definition. Ever wonder what path your customers took to close? Closed-loop analytics tells you.
We talk a lot about how your organization can engage Millennials (the 20-35 crowd), but we can’t forget about the even younger generations that are more than willing to do their part as well. From volunteering, to holding fundraising events, to working on campaigns, kids as
Yesterday, JPMorgan hosted the best Twitter Chat that never happened. The financial firm announced via Twitter last week that its very own Vice Chairman, Jimmy Lee, would be hosting a #TwitterTakeover to answer questions live that followers had tweeted using the hashtag #AskJPM.
Crafting headlines is the hardest part of the entire writing process. You’ve got to be descriptive, yet concise. Attention-grabbing, yet factual. Seach-engine friendly, yet catchy. Oh, and alliteration works well. And you’ve probably overused the word “awesome” or “amazing” — so find something better than that. To top it all off, it should also fit in […]
I’ve had the privilege of attending various marketing and business academic conferences in the past few years, and at each conference, a few hundred professors from all over the world gathered to share their latest research and discuss best practices, both in terms of their disciplines and for the classroom.
The first time I had to write an ebook, I was scared — really scared. Sure, I had been writing blog posts every single day for the better part of a few months, but actually sitting down to write and design a multiple-page, downloadable ebook was frightening. Would I have enough content? Would my design look […]
Having an efficient way to update and manage your donors in your organization’s database is directly aligned with your marketing and fundraising success. Your current constituents and prospective supporters are the basis for your organization’s success and whom you’ll be engaging with via email, social media, and even in person.
This post originally appeared on Up and to the Right, a new section on Inbound Hub. To read more content like this, subscribe to UATTR. If demand were the barometer for market value, you would think high-quality content and the talent to produce it would be worth its weight in gold.
Does Twitter look a little different for you lately? Maybe a little more like Facebook or Instagram? That’s because on October 29, the social networking site announced that it will start automatically showing images in your stream (without you even clicking).