We preach a lot about creating marketing people love, by way of remarkable content. But what actually makes a piece of content powerful, timeless, and inspiring? It’s something we often wonder, not often answer. With the recent passing of one of the greatest
Have you ever got snagged by the “reply to all” demon, the one where you write something nasty about someone, and don’t realize that the person you’re writing about is — whoops — one of the recipients? If so, don’t feel bad, because it happens to a lot of people. That includes, apparently, even the
We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I’d forwarded myself a research report for future download — content […]
Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives.
Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design? I honestly can’t believe it was that long ago, but we all rushed to create and add Cover Photos
One of the hardest parts about inbound marketing is juggling to keep up with all of the changes every week among all of your other marketing duties. New tools launch, new best practices emerge in every part of marketing, but two of the fastest-moving fields are web design and social media. New social networks pop […]
The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009.
It’s time to check yo’ self social media managers. Are you sure you’ve got a social media strategy that focuses on real human-to-human interaction? Use this weekly social media
We often harp on print advertising here at HubSpot. Marketers can spend lots of time designing something visual … only to have it interrupt (and potentially piss off) its “target audience” and then not have any definitive metrics to prove that the ad even worked in the first place.