Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible. Read the full article at MarketingProfs
Have you made a New Year’s resolution yet? If you’re like me, you’ve probably already made five and broke three (40% ain’t bad … right?). But in case you’re different than me (and, for your sake, I hope that’s the case), what about this one: Be a bit better in 2014. Not by leaps and bounds, […]
Pinterest is one of the most popular social networks around — but can you really make money from it? Heck yeah, you can, and this new infographic from Quick Sprout has the data to prove it!
One of the most frequent questions I get from aspiring and current inbound marketers is, “How do you manage all of that content?” When I tell them I use an editorial calendar, the next question is often, “Oh, how much does that cost?” Nothing. Because we use Google Calendar.
It always helps to know how you stack up in this wide world — especially if you’re in the content marketing business. This field has evolved substantially in recent years across the globe, so most marketers are constantly wondering if they’re doing what they need to stay on top of the latest trends, especially compared […]
As a concept, using Twitter seems simple. You need to say what you want to say in fewer than 140 characters … and that’s about it. Who would think that writing a sentence or two and sharing it with people who want to hear from you would be that hard? And then you actually start […]
Pinterest just got a whole lot smarter. Today, the popular social network launched a new feature called “Interests.” In Pinterest’s words, the feature enables you to “explore interests specially designed to help you find Pins you like.”
While the days of sending a newsletter email blast to your entire marketing database are over (or should be), email marketing isn’t dead. In fact, if you do email marketing right, you can generate tons of new leads. “But I’m only emailing my existing leads,” you might say with trepidation. “How can I possibly get […]
The beauty of the marketing industry is that every campaign is different from the next. Each one has a unique challenge and a different end-goal, resulting in a different look, feel, and message for each individual campaign. When running your own marketing campaign, it can be hard to discern the elements that separate a good campaign […]