Internet Marketing Chicago

The Definition of Closed-Loop Analytics [In Under 100 Words]
blog.hubspot.com

The first time I heard “closed-loop analytics” I thought … “Uh oh, is that something I’m supposed to know?” Luckily, it’s aptly named, so it’ll be easy to give a succinct definition. Ever wonder what path your customers took to close? Closed-loop analytics tells you.

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Why Your Nonprofit Should Inspire Youthful Philanthropy
blog.hubspot.com

We talk a lot about how your organization can engage Millennials (the 20-35 crowd), but we can’t forget about the even younger generations that are more than willing to do their part as well. From volunteering, to holding fundraising events, to working on campaigns, kids as

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The Twitter Chat That Never Happened (and 5 More That Shouldn't Either)
blog.hubspot.com

Yesterday, JPMorgan hosted the best Twitter Chat that never happened. The financial firm announced via Twitter last week that its very own Vice Chairman, Jimmy Lee, would be hosting a #TwitterTakeover to answer questions live that followers had tweeted using the hashtag #AskJPM.

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Before & After: How to Fix These 7 Horrible Headlines
blog.hubspot.com

Crafting headlines is the hardest part of the entire writing process. You’ve got to be descriptive, yet concise. Attention-grabbing, yet factual. Seach-engine friendly, yet catchy. Oh, and alliteration works well. And you’ve probably overused the word “awesome” or “amazing” — so find something better than that. To top it all off, it should also fit in […]

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Are Marketing Professors Playing Hooky?
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I’ve had the privilege of attending various marketing and business academic conferences in the past few years, and at each conference, a few hundred professors from all over the world gathered to share their latest research and discuss best practices, both in terms of their disciplines and for the classroom.

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Create Ebooks in Half the Time With These Essential Resources
blog.hubspot.com

The first time I had to write an ebook, I was scared — really scared. Sure, I had been writing blog posts every single day for the better part of a few months, but actually sitting down to write and design a multiple-page, downloadable ebook was frightening. Would I have enough content? Would my design look […]

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How Data Cleansing Can Improve Your Cause Marketing
blog.hubspot.com

Having an efficient way to update and manage your donors in your organization’s database is directly aligned with your marketing and fundraising success. Your current constituents and prospective supporters are the basis for your organization’s success and whom you’ll be engaging with via email, social media, and even in person.

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The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay
blog.hubspot.com

This post originally appeared on Up and to the Right, a new section on Inbound Hub. To read more content like this, subscribe to UATTR. If demand were the barometer for market value, you would think high-quality content and the talent to produce it would be worth its weight in gold.

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A/B Test Finds 55% Increase in Leads When Images Added to Tweets [New Data]
blog.hubspot.com

Does Twitter look a little different for you lately? Maybe a little more like Facebook or Instagram? That’s because on October 29, the social networking site announced that it will start automatically showing images in your stream (without you even clicking).

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