Internet Marketing Chicago

Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
blog.hubspot.com

This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready?

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Timeless, Not at All Offensive Snippets From a 1964 Marketing Textbook
blog.hubspot.com

Why am I reading a marketing textbook from 1964? Let me explain. My co-worker Mike Lemire came bounding gleefully to my desk the other day, fresh off a lovely weekend in the sun. But that’s not why he was skipping along so merrily.

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Would You Dare Advertise on Reddit?
blog.hubspot.com

For marketers, Reddit has a lot of things going for it: most notably, an audience that’s both young and huge. Last month, Reddit drew 71 million unique visitors who viewed 4.8 billion pages. Their big challenge, however, is to find a way to make money from that audience without driving it away.  Lately Reddit has […]

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28 Free Fonts to Beautify Your Content
blog.hubspot.com

You don’t always need graphics, photos, or images to make your design pop — sometimes the right font does the trick. But going to every corner of the internet isn’t feasible for most designers and marketers. You’ve got projects to create, often on deadlines that are way too tight. You’ve also got a fairly strict […]

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5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
blog.hubspot.com

Get ready for this stat, marketers, because it’s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way — 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers. 

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BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
blog.hubspot.com

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers.

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Why You Should Consider Inbound BEFORE Your Next Site Redesign
blog.hubspot.com

There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. And both are great! But the big question most people face when both initiatives come up at the same time is … which do I do first?

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Can a People-Centric Social Media Strategy Scale?
blog.hubspot.com

Remember when social media was social? Now, among the deluge of complaints, emoticons, and spam, individuals and businesses alike now find it nearly impossible to find and manage those one-to-one conversations that matter. Instead, social media strategies have become automated, impersonal, and actually contribute further to the exact problem they were put out there to […]

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Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
blog.hubspot.com

Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. And marketers are spending money in the wrong places.

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