Internet Marketing Chicago

Google+ for Lead Gen: A Simple, 6-Step Process
blog.hubspot.com

I recently read that the “+1” button on Google+ is pushed more than 5 billion times a day. While I tried to wrap my head around what 5 billion anything really means, the marketer in me immediately thought: There’s a lot more people using Google+ than I thought. How can I take advantage of that?

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The 7 Key Components of a Knockout Infographic [INFOGRAPHIC]
blog.hubspot.com

I love me a good infographic — especially when it’s an infographic about infographics. So when I came across this awesome one from Socially Sorted, I had to give it some love.  And the “7 Superpowers of a Knockout Infographic” infographic doesn’t just spew out some stats about infographic usage. It actually supplies some great […]

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Copywriting Inspiration: 10 Places You Never Thought to Look
blog.hubspot.com

If you’re doing anything creative in your day-to-day work, chances are, you’re going to have days when you’re not feeling so creative. When I’m in a creative slump, I feel like I’m literally pulling the words out of my body. Not fun. But if your living depends on you being creative, you’ve got to get out […]

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What Is Social Prospecting? [In Under 100 Words]
blog.hubspot.com

Inbound marketers know their marketing strategy isn’t complete without social media. That’s where your fans and followers sing the praises of your product (especially in online reviews) for the world to see. But there are two groups of people on social media: Your fans and followers, and then everyone else.

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Google's 2013 Algorithm Updates: A Look Back
blog.hubspot.com

When Google makes changes to its all-powerful, mysterious search algorithm, the world of inbound marketing watches and, more often than not, reacts strongly to them. These algorithm adjustments have certainly proved to be challenging for marketers. But, the fact of the matter is it’s on us marketing pros to roll with Google’s

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TOMs' New Marketplace Offers Consumers Another Way to Give Back
blog.hubspot.com

Socially responsible companies have been around for decades. For instance, Patagonia has been donating 1% of its annual sales to environmental causes since 1985, with the mission “to use business to inspire and implement solutions to the environmental crisis.”

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How to Write a Video Script [Template + Video]
blog.hubspot.com

Movie directors often solely focus on how to shoot and cut great video, what with their savvy camera tricks and editing techniques. Inbound marketers, on the other hand, focus not only on the importance of how to generate top-notch video, but also why developing great videos is vital to their marketing efforts.

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Ron Burgundy's Dodge Ads So Good They'll "Break Your Brain"
blog.hubspot.com

This post originally appeared on UATTR, a new section on Inbound Hub. To read more content like this, subscribe to the UATTR section of this blog. Say what you will about Ron Burgundy. He may be an idiot, but the guy can sell. Dodge says

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How to Create Custom Audience Segments in Google Analytics [Quick Tip]
blog.hubspot.com

I’m gonna be straight with you: Google Analytics is a beast. I’ve been learning and using it for over two years, but I’m still discovering new (or at least new to me) tools and reports that I should be using. With nearly a gazillion reports (okay, I’m kind of exaggerating here), it’s easy to feel overwhelmed when you’re […]

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