Internet Marketing Chicago

27 Time-Saving Tools and Tricks to Be a More Productive Marketer
blog.hubspot.com

Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar, you’re probably faced with a conundrum: You can’t get in any earlier. You can’t stay much later. And sleeping any less would qualify […]

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What Every Marketer Should Know About Hiring a Freelance Designer
blog.hubspot.com

The old saying, “you never get a second chance to make a first impression” is certainly true when it comes to your brand. The pressure to make a great impression makes it incredibly important that each of your design touch points looks and feels remarkable to a first-time visitor. Maybe your company’s creative team is […]

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How to Tell if That Industry Event Is Really Worth Your Money
blog.hubspot.com

In some way, shape, or form, events are probably a part of your inbound marketing strategy. Whether that means attending, sponsoring, or hosting your own industry event, every marketer should be thinking about how events fit into their overall inbound marketing strategy.

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7 Steps to Transforming Into an Inbound Agency
blog.hubspot.com

You can’t teach an old dog new tricks. But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. We know. We’ve seen it done time and again.

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LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week
blog.hubspot.com

There are so many changes in the world of marketing that it feels almost impossible to keep up. Well, some big players in social media and marketing have been making moves that are hard to ignore. In fact, nary a week goes by your favorite social networks aren’t sprinting to release something new. This week […]

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4 Tried and True Marketing Automation Recipes for Better Email Nurturing
blog.hubspot.com

Research from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. You’re familiar with mass emails, right? Those things you almost always delete from your own inbox?

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Google Authorship and Author Rank: Big for SEO in 2013 and Beyond
www.marketingprofs.com

This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work from piracy. Read the full article at MarketingProfs

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Everything Marketers Should Know About Secondary CTAs
blog.hubspot.com

Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don’t say “variety is the spice of life” for nothin’! So why not transfer this common knowledge about people’s love for options over to your marketing and give your visitors and prospects some choices, too?

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Half of Financial Advisers Have Used Social Media to Convert Clients
www.marketingprofs.com

Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact daily with clients via social media and 74% say social media helps them increase the financial assets under their management. Read the full article at […]

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