Internet Marketing Chicago

Before & After: How to Fix These 7 Horrible Headlines
blog.hubspot.com

Crafting headlines is the hardest part of the entire writing process. You’ve got to be descriptive, yet concise. Attention-grabbing, yet factual. Seach-engine friendly, yet catchy. Oh, and alliteration works well. And you’ve probably overused the word “awesome” or “amazing” — so find something better than that. To top it all off, it should also fit in […]

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Are Marketing Professors Playing Hooky?
blog.hubspot.com

I’ve had the privilege of attending various marketing and business academic conferences in the past few years, and at each conference, a few hundred professors from all over the world gathered to share their latest research and discuss best practices, both in terms of their disciplines and for the classroom.

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How Data Cleansing Can Improve Your Cause Marketing
blog.hubspot.com

Having an efficient way to update and manage your donors in your organization’s database is directly aligned with your marketing and fundraising success. Your current constituents and prospective supporters are the basis for your organization’s success and whom you’ll be engaging with via email, social media, and even in person.

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The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay
blog.hubspot.com

This post originally appeared on Up and to the Right, a new section on Inbound Hub. To read more content like this, subscribe to UATTR. If demand were the barometer for market value, you would think high-quality content and the talent to produce it would be worth its weight in gold.

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Create Ebooks in Half the Time With These Essential Resources
blog.hubspot.com

The first time I had to write an ebook, I was scared — really scared. Sure, I had been writing blog posts every single day for the better part of a few months, but actually sitting down to write and design a multiple-page, downloadable ebook was frightening. Would I have enough content? Would my design look […]

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A/B Test Finds 55% Increase in Leads When Images Added to Tweets [New Data]
blog.hubspot.com

Does Twitter look a little different for you lately? Maybe a little more like Facebook or Instagram? That’s because on October 29, the social networking site announced that it will start automatically showing images in your stream (without you even clicking).

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Google "Quick Actions" Put Clickable CTAs in Subject Lines
blog.hubspot.com

When people receive your emails in their inbox, there are quite a few steps they need to take before they engage with the content of the email. First, they receive the email in their inbox. Then, they notice the email and open it. Then, they click on something inside. Then, they land on your website. […]

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Your CEO Doubts You. Now What?
blog.hubspot.com

This post originally appeared on Up & to the Right, a new section of Inbound Hub. To read more from UATTR, subscribe here. You run marketing. What’s the most important part of your job? Qualified lead flow? Cost per lead? Cost per sale? Return on marketing investment? Likes? Bzzzzt. Game’s over. Your ball flew wide […]

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How You Can Help Typhoon Haiyan Victims and Survivors
blog.hubspot.com

With an estimated 10,000 people killed in the Central Philippines islands and almost 80% of structures in the typhoon’s path destroyed, life is brought to a standstill for hundreds of thousands displaced people. There are many organizations that have already moved into action to raise money and supply help and goods to those affected by […]

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