Charity Navigator, the United States’ leading independent charity evaluator, announced this week a new version of their rating system for U.S. nonprofits. In addition to evaluating an organization’s finances and accountability, the new system will evaluate how an organization measures and
So you’ve created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you’re an SEO, you’re more than likely inclined to want to.) Read the full article at MarketingProfs
I’ve listened in on a lot of sales demos. It started as a simple sales research project — what conversation paths were our prospects taking? How could we optimize those paths, and from a marketing perspective, close the loop to deliver more qualified prospects to our sales team? More educated prospects, shorter sales cycle … […]
For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. I’m talking about Apple, which yesterday held a long-awaited and widely covered event in […]
Fall fundraising event season is here! How are you going to amplify your event online? We’ve got a few ideas for you and your cause marketing team. With your event season in full swing, your organization is focused on making sure everything runs smoothly.
Event attendees have come to expect more from their time and investment in meetings and events. These five trends are a response to those expectations and will shape event management success in the year ahead. Read the full article at MarketingProfs
This article originally appeared on LinkedIn Today. It has been slightly modified and republished below. Imagine you have something important to say. (That shouldn’t be too hard – we all have something important to say.) You write an article. You post it.
Hi, my name is Alexis and I am a recovering email subscriber addict. If you’ve ever sold anything online, I have probably received your email. During the worst of it I was getting over 100 promotional emails a day. I would sign up for anything and everything. Free samples? I’m in.
There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases — a style that matches the typical behavior of a B2C consumer. B2B purchase decisions, on the other hand