Internet Marketing Chicago

INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'
blog.hubspot.com

He became famous by creating a blog; his work is data-driven and based on statistical analysis; and he has disrupted the world of politics by applying science and information to a field where pundits and practitioners traditionally relied on an inefficient and outdated mix of voodoo, superstition, and intuition.

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10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]
blog.hubspot.com

When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. At HubSpot, we have strong opinions on inbound marketing, but we wanted to hear from other marketers in Europe […]

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6 Marketing Automation Lessons I Learned the Hard Way
blog.hubspot.com

Not too long ago, my colleague Katie Burke wrote a great article, “The Right Way to Think About Your Marketing Software RFP,” and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way. In the past nine […]

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Random Thoughts From Marketers Like You
blog.hubspot.com

We all have an inner monologue. In fact, sometimes those internal thoughts even get their big break as spoken words — oftentimes verbalized in a snarky, frustrated, or sarcastic tone. But have you ever been curious to know what your marketing brethren are thinking as they’re drafting those blog posts, designing those calls-to-action, or segmenting […]

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The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
blog.hubspot.com

If you were following @HubSpot on Twitter yesterday, you would’ve noticed that our CEO and Co-Founder Brian Halligan had commandeered the account. And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s […]

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How to Revive a Soured Sales & Marketing Relationship
blog.hubspot.com

The story of sales and marketing animosity is so common it’s cliche. From Sales yelling at Marketing about spending money and generating terrible leads, to Marketing yelling at Sales for being lazy and not working its leads, the list goes on and on with the classic complaints indicative of a soured SMarketing relationship. The story’s even […]

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The CEO's Guide to Listening on Twitter
blog.hubspot.com

One of the perks of my job is I get to talk to lots of interesting CEOs and founders of other companies who are trying to build an inbound marketing machine. And a question I’ve been getting a lot lately from CEOs is, “Okay, I’m on Twitter, but I don’t get it. How the heck […]

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HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
blog.hubspot.com

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more. […]

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Has Social Media Marketing Lost Its Way?
blog.hubspot.com

The first time I ever tweeted about a company and got a tailored response felt like serendipity. It’s easy to trivialize it now, but that first one-to-one interaction was a major breakthrough for me in the way companies could communicate with their customers. A whole new channel had opened up — one that was at […]

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