Internet Marketing Chicago

What is the Internet of Things? (And Why You Should Care — A Lot)
blog.hubspot.com

I’ve said it before, and I’ve said it again: I’m endlessly fascinated by how much we, as humans, have adapted to emerging technologies. A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought: “Think about some of the pieces of technology or up-and-coming topics that, maybe five years ago, […]

5
Like
Save
How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
blog.hubspot.com

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills […]

7
Like
Save
Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords Automatons
www.marketingprofs.com

Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. Read the full article at MarketingProfs

8
Like
Save
Just 12 Funny Tweets About Millennials Killing Things
blog.hubspot.com

You might not know it by looking at me, but I am a bloodthirsty and ruthless killer. That’s right, dear reader. That grinning exterior belies the horror of a murderer, born between the years of 1980 and 2000 and hell-bent on destruction. That’s right: I’m a millennial. Millennials — the enigmatic demographic marketers are desperately […]

7
Like
Save
The 8 Best Startup Logos From Shark Tank, and Why They Work
blog.hubspot.com

If you’re a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for. Designing a logo that is simple enough to be absorbed and understood quickly, but still conveys the […]

4
Like
Save
Color Psychology in Marketing [Infographic]
blog.hubspot.com

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we […]

7
Like
Save
Your Coworkers Really Hate When You Use These 3 Buzzwords, According to New Data
blog.hubspot.com

Office workers can pretty universally agree that buzzwords suck, but we’re all still guilty of peppering them into an email or a presentation here and there.  There are certainly worse ways to bother your coworkers than corporate jargon, but intentionally cutting them out of your daily conversations can only benefit your company’s overall culture and […]

8
Like
Save
How to Use Facebook Live: The Ultimate Guide
blog.hubspot.com

In April 2016, Facebook launched Facebook Live: a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement […]

9
Like
Save
SEO Periodic Table of Link Building and Acquisition [Infographic]
www.marketingprofs.com

Even if you failed high school chemistry, you may still enjoy today’s infographic: a clean, easy-to-understand “periodic table” to help marketers sort through the noise of link acquisition for search engine optimization. Read the full article at MarketingProfs

6
Like
Save