You’ll often hear someone, when speaking to a friend about work, say, “So, what’s the company culture like?” In response, you might hear something along the lines of, “Really friendly people. Ping pong tables. Free pizza on Friday’s.” Culture is a critical component of any organization. As the HubSpot Culture Code states, “Culture is to […]
When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do […]
Even the best on-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. But even though you can’t optimize for all of Google’s ranking […]
What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. At any given time, I have GSC […]
On average, a corporate job posting attracts 250 resumes. With such a large pile to sift through, it can be difficult to discern your best candidates from those unfit for the role. To quickly distinguish your most qualified candidates, it’s critical to conduct phone screens. A phone screen is a quick, five-to-15 minute interview to […]
Designing window displays is like creating content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store. Nowadays, no matter what industry you work […]
John Pugh, a creator of trompe l’Oeil optical illusion murals, has said, “It seems almost universal that people take delight in being visually tricked.” He has a point. Consider the popularity of the infamous “Is That Dress White and Gold or Blue and Black?” debate. Or, the instant success of shows like Westworld or Black […]
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