Internet Marketing Chicago

Facebook Is Rewriting Its Terms of Service and Wants the Public to Weigh In
blog.hubspot.com

Facebook released a statement today outlining its rewritten terms of service with the goal of more clearly explaining how user data is collected and used. The written statement, penned by Chief Privacy Officer Erin Egan and Deputy General Counsel Ashlie Beringer, makes two things clear early on:  “We’re not asking for new rights to collect, use or share your […]

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Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
blog.hubspot.com

You might assume young people don’t hear what you have to say, but they do — they just choose not to listen. Because a filter isn’t just for Instagram. The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages. I admit it. I’m guilty of […]

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Facebook Is Rolling out New Background Information Tools for News Feed Content
blog.hubspot.com

Facebook announced today that it will be rolling out new features to provide greater context around stories that appear in the News Feed. The news follows tests that the company has been running since last year in the U.S. to determine how much background information on publishers and stories should appear alongside this content. Now, […]

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The Companies With the Best (and Worst) Reputations With US Consumers
www.marketingprofs.com

E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll. Read the full article at MarketingProfs

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Overcoming PPC Hurdles: Low Search Volume
www.marketingprofs.com

Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns. Read the full article at MarketingProfs

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16 of the Best Shopify Stores to Inspire Your Own
blog.hubspot.com

Ecommerce is predicted to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate your website from everyone else’s. It isn’t enough to have a one-of-a-kind product: to attract your ideal audience — and more importantly, to turn that audience into passionate brand ambassadors […]

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31% of Tech Workers Say They Would #DeleteFacebook [New Data]
blog.hubspot.com

If you work in tech and haven’t yet downloaded the app Blind — well, you’re missing out. Blind calls itself “an anonymous community app for the workplace,” where employees of various tech companies gather to namelessly ask questions, leave feedback, or start discussions about everything ranging from salary to industry gossip. So when Blind surveyed its […]

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When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank
www.marketingprofs.com

Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online. Read the full article at MarketingProfs

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Facebook Cover Photo Do's and Don'ts [+Cover Photo Templates]
blog.hubspot.com

Facebook Cover Photo Size Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit — making it look blurry. When people arrive at your […]

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