Internet Marketing Chicago

6 Lessons to Help You Launch a Product Like Apple
blog.hubspot.com

For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it.  I’m talking about Apple, which yesterday held a long-awaited and widely covered event in […]

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11 Digital Tactics to Amplify Your Next Fundraising Event
blog.hubspot.com

Fall fundraising event season is here! How are you going to amplify your event online? We’ve got a few ideas for you and your cause marketing team. With your event season in full swing, your organization is focused on making sure everything runs smoothly.

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Five Big Trends for Corporate Events
www.marketingprofs.com

Event attendees have come to expect more from their time and investment in meetings and events. These five trends are a response to those expectations and will shape event management success in the year ahead. Read the full article at MarketingProfs

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How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
blog.hubspot.com

This article originally appeared on LinkedIn Today. It has been slightly modified and republished below. Imagine you have something important to say. (That shouldn’t be too hard – we all have something important to say.) You write an article. You post it.

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How to Get In My Inbox: Confessions of an Email Unsubscribe Addict
blog.hubspot.com

Hi, my name is Alexis and I am a recovering email subscriber addict. If you’ve ever sold anything online, I have probably received your email. During the worst of it I was getting over 100 promotional emails a day. I would sign up for anything and everything. Free samples? I’m in.

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3 Tips to Get You Started With Photoshop [+Tutorial Videos]
blog.hubspot.com

Hi. My name is Anum Hussain, and I am not a professional designer. But … I’ve “designed” the majority of our marketing ebooks. I’ve “designed” endless PowerPoint presentations. I’ve “designed” CTAs, social

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How to Build a Perfect B2B Product Page
blog.hubspot.com

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases — a style that matches the typical behavior of a B2C consumer. B2B purchase decisions, on the other hand

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The Complete Guide to Updating and Republishing Outdated Blog Content
blog.hubspot.com

Every once in a while, things need to be updated. Your mailing address, your wardrobe, your hairstyle, your media collection. Things get outdated, stale, and irrelevant — it’s just the way of our constantly changing world. Unfortunately, your marketing content is no exception.

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The Resources You Need to Create Killer Calls-to-Action [In Under 100 Words]
blog.hubspot.com

A killer what? Here, read this post that explains what calls-to-action (CTAs) are.  Caught up? Now master the copy and design to get the best conversion rates possible. If you could use a little help creating them — design’s not my forte, either — use these free, customizable CTA templates.

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