For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. I’m talking about Apple, which yesterday held a long-awaited and widely covered event in […]
Fall fundraising event season is here! How are you going to amplify your event online? We’ve got a few ideas for you and your cause marketing team. With your event season in full swing, your organization is focused on making sure everything runs smoothly.
Event attendees have come to expect more from their time and investment in meetings and events. These five trends are a response to those expectations and will shape event management success in the year ahead. Read the full article at MarketingProfs
This article originally appeared on LinkedIn Today. It has been slightly modified and republished below. Imagine you have something important to say. (That shouldn’t be too hard – we all have something important to say.) You write an article. You post it.
Hi, my name is Alexis and I am a recovering email subscriber addict. If you’ve ever sold anything online, I have probably received your email. During the worst of it I was getting over 100 promotional emails a day. I would sign up for anything and everything. Free samples? I’m in.
Hi. My name is Anum Hussain, and I am not a professional designer. But … I’ve “designed” the majority of our marketing ebooks. I’ve “designed” endless PowerPoint presentations. I’ve “designed” CTAs, social
There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases — a style that matches the typical behavior of a B2C consumer. B2B purchase decisions, on the other hand
Every once in a while, things need to be updated. Your mailing address, your wardrobe, your hairstyle, your media collection. Things get outdated, stale, and irrelevant — it’s just the way of our constantly changing world. Unfortunately, your marketing content is no exception.
A killer what? Here, read this post that explains what calls-to-action (CTAs) are. Caught up? Now master the copy and design to get the best conversion rates possible. If you could use a little help creating them — design’s not my forte, either — use these free, customizable CTA templates.