Internet Marketing Chicago

The Secret to Being an Awesome Marketer? Act Like a Child.
blog.hubspot.com

“Stop acting like a child!” When’s the last time you heard that? Most likely it was when you were growing up and your parents were trying to get you to stop throwing temper tantrums or tormenting your little brother. But even as adults, we sometimes get admonished for being immature. After all, no one wants […]

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A Beginner's Guide to Inbound Lead Generation
blog.hubspot.com

We’ve all been through it. The moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Aaahnooom Hahsahn?” says […]

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How to Be the Best Intern EVER
blog.hubspot.com

Congratulations! You’ve landed an internship — one of the six things you must do to get your first job after college, says Forbes Magazine. You’re extremely excited, and your new employer has even promised that your job description doesn’t involve delivering coffee or working in the copy room. Now you’re faced with the real challenge: […]

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Heineken's 'Departure Roulette': Best. Marketing. Ever.
blog.hubspot.com

Sometimes you stumble upon marketing that is just flippin’ awesome. Today, that’s Heineken. As part of its global Legends campaign, Heineken released a video about a game of Departure Roulette it played with airport travelers.

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LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
blog.hubspot.com

Well, it looks like this morning’s LinkedIn quick tip wasn’t the only LinkedIn feature rollout to slip through our cracks in the past several months. To be fair though, I can’t really find an official announcement about this one from LinkedIn.  In any event, it looks like LinkedIn is slowly rolling out the ability for […]

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I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
blog.hubspot.com

Fab is a fast-growing ecommerce company that made its name running daily flash sales. But this week the New York-based e-tailer announced a pretty big change: from now on Fab will drop the flash sales and instead enable its members to “follow what you love,” and only get information about things they care about. Moreover, […]

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Is Apple Working on Ad-Free TV?
blog.hubspot.com

Apple is working on a TV service that would let people pay a little extra and be able to skip ads, according to a new report from Jessica Lessin, a former Wall Street Journal reporter. Details are sketchy, but the deal seems to be that Apple would collect premium fees from ad-skippers and then use […]

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S%*t PR People Do That Journalists Hate [SlideShare]
blog.hubspot.com

I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?”

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10 Brands That Jumped on Instagram Video (And Rocked It)
blog.hubspot.com

When new social media features are released, every news outlet and blog jumps on the story. (Hey, we do it, too.) Everyone’s thinking: what is this new feature, and how does it fit into my current content strategy? 

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