Internet Marketing Chicago

5 Ways You’re Losing Good Candidates In The Recruitment Process
blog.hubspot.com

A candidate’s opinion of your organization will be shaped almost entirely by the recruitment process. Consider their first touch point with your company as a first date. While it’s crucial for the candidate to sweep the recruiter off their feet, recruiters often forget how important it is for them to create a positive impression in […]

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17 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching
blog.hubspot.com

Riddle me this: Why do people buy quarter-inch drill bits? There are a million possible answers to this question, but Leo McGinneva offers an interesting explanation: “They don’t want quarter-inch bits. They want quarter-inch holes.” This is exactly what drives today’s best marketing videos. This notion suggests that as consumers, we aren’t after all the bells […]

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26 Animated Logos to Inspire Your Own
blog.hubspot.com

There’s a reason we’re so invested in movies and watching something play out on a screen versus reading a book about the same topic. Motion is exciting to us, and often conveys a message difficult to express through text alone. Granted, watching animated logos all day isn’t quite as fun as binge-watching The Office, but […]

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The Best Coworking Office Spaces in Australia
blog.hubspot.com

It’s fair to say that Australia is one of the best places in the world to start a business, boasting a thriving tech industry and an entrepreneurial edge. But starting your own business comes with a ton of expenses — and one of the biggest is finding office space to work your magic in. The […]

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How to Change Your YouTube Name
blog.hubspot.com

Perhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444). Or maybe you’re striving to create a new brand identity, and you’d like a new YouTube name to reflect that. Whatever the reason, changing your name on YouTube is an easy three-step process. Before we […]

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5 Marketing Plan Examples to Help You Write Your Own
blog.hubspot.com

You did it. You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. […]

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How to Design a Logo [Step-by-Step Guide]
blog.hubspot.com

I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What is it about the design […]

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15 Clever Interactive Print Ad Examples That Can Complement a Digital Campaign
blog.hubspot.com

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. You would think print advertising is void of innovation today, but that is actually not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. What […]

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This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau
blog.hubspot.com

Presiding over a 10+ year old blog has a lot of unique challenges. There are some days when it seems like we’ve covered all there is to cover, and others when it doesn’t seem like we can possibly keep up with changing trends and technologies fast enough. From where you sit, it might seem like […]

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