Internet Marketing Chicago

10 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
blog.hubspot.com

Who else loved baking brownies when they were a kid? My favorite part was drizzling the chocolate syrup on top as a finishing touch. As it turns out, one of my beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant […]

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How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment
blog.hubspot.com

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. But almost all social media pros will agree upon one: news feed […]

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www.devikatandon.com

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7 Brands Already Using Chatbots in Their Marketing
blog.hubspot.com

By now, you’ve probably realized that the bots have us surrounded. If recent success stories like Arby’s hilarious pizza slider bot are any indication, the future of brand awareness as we know it just might rest in the little digital paws of chatbots. They might seem like “the simpletons of the artificial intelligence world,” but […]

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16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers)
blog.hubspot.com

How lucky are you and why? How many times heavier than a mouse is an elephant? How many square feet of pizza are consumed in the United States each year? Hiring managers have heard about using these “creative” questions to identify the best candidates. Fortunately for intelligent and qualified candidates everywhere, studies have found that […]

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Marketers Weigh In: Which Live Video Platform Should You Use, and When?
blog.hubspot.com

Do you like to argue? I do. I come from a long line of debaters, negotiators, and general question-askers — and now, it turns out, sparking these discussions has become part of my job. That often manifests itself during our team’s lively Slack discussions  around everything between what’s for lunch and the latest marketing news – […]

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Successful Company Logos Have These Attributes In Common [Infographic]
blog.hubspot.com

Your company logo might not be a stand-alone indicator of success, but it certainly doesn’t hurt to have a thoughtful, eye-catching design — especially if you’re an early stage startup attempting to break into a competitive space.  To see how high-growth companies are approaching logo design, the folks at SmartSign analyzed more than 2,000 company […]

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How We Booked Over 200 Meetings With a Single Email Send
blog.hubspot.com

Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team — or LatAm — to strategize an email marketing experiment, we wondered if there was a way […]

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18 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
blog.hubspot.com

Snapchat, the one-to-one messaging app with more than 160 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are buried so deep in the app that a lot of people don’t […]

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