Internet Marketing Chicago

I Used Three Smart Speakers at the Same Time. Here's What Happened.
blog.hubspot.com

“OK, Google. Good morning.” My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from a handful of sources. For many […]

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Your Google Rank Doesn’t Matter Anymore
blog.hubspot.com

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All […]

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10 Projects to Improve Your Design Skills
blog.hubspot.com

Design is — and always will be — a big part of marketing. But that doesn’t mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas. Taking a note from Rand Fishkin’s T-Shaped Marketer concept, marketers need to […]

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Stop Measuring These Vanity Metrics in Your Marketing Campaign
blog.hubspot.com

There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools to help you measure them. The problem is, some metrics aren’t as important as they look. They stick out right in front of your face as soon as you log […]

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No, You're Not Getting a Facebook Dislike Button (Yet)
blog.hubspot.com

If you use Facebook, you’re likely no stranger to the widespread clamor for a “dislike” button. It’s not like Facebook has ignored the cry for such a reaction option. In 2016, the social media channel rolled out five new Reactions buttons: Love, Haha, Wow, Angry, and Sad — the last of two are, well, more specific ways to […]

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Future-Proofing for Growth in the Age of AI
blog.hubspot.com

AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies. The hype and expectations of AI are astronomical, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing I can assure you […]

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Five Common SEO Mistakes That Content Marketers Make
www.marketingprofs.com

SEO and content marketing, particularly blogging, are a powerful combination that can build your website’s authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here’s how you can avoid them. Read the full article at MarketingProfs

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What are Google and Justin Timberlake Up To?
blog.hubspot.com

I don’t know about you, but when I hear the name “Justin Timberlake,” I instinctively roll my eyes. And while that sentiment may have caused 90% of you to bounce from this page, please, hear me out: This post is about Google more than it is about him. It all started when my colleague, HubSpot’s […]

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How Does Facebook Stories Stack Up to Snapchat?
blog.hubspot.com

If you can’t beat ‘em, join ‘em. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued recently with the launch of Facebook Stories […]

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