Email Marketing Archives - Page 2 of 2 - Internet Marketing Chicago

How to Improve Email Clickthrough Rate by 583%

Let’s face it: We all get a deluge of email every day. And as marketers, there are lots of ways we try to increase the response rates to the emails we send. The key metric for email marketing is usually clickthrough rate (CTR), not open rate, and for our industry, the average email clickthrough rate […]