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As if the financial services industry hasn’t been beat up enough over the past few years, it’s also gotten something of a bad rap for its lackluster content marketing. Let’s face it, while investment banks, asset managers, and other financial service providers are ahead of the curve in some ways, when it comes to content […]
Many companies that are implementing content marketing are struggling with producing sufficient content, and simultaneously producing relevant and engaging content. According to CMI’s 2013 B2B Content Marketing report, 64 percent of content marketers say that creating sufficient content is their greatest challenge. As a result, many marketers are turning toward content curation, the practice of finding, […]
With more than 4,000 accredited institutions of higher learning in the United States, an increasing focus on content marketing is essential. Here are 4 strategies to help colleges and universities …
Tweet this, post that, share this, draft that. Sound familiar? The demand for quality content creation has never been greater. As your content footprint continues to expand, your in-house staff may reach a point where they are no longer able to keep up. Should you hire more salaried employees to keep pace? I vote no, […]