Internet Marketing Chicago

Are Amazon 'Sponsored Products' Ads Worth It?
blog.hubspot.com

  Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. According to a 2016 survey of 2,000 consumers, 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google still remains […]

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Which Social Media Network Makes Us Feel the Worst? [New Data]
blog.hubspot.com

I cannot tell you the number of times I’ve deactivated Facebook, re-joined, and deactivated again, only to repeat the process.  It began last fall, where much of social media was full of contention and — as it was later revealed — dripping with promoted political content with links to Russia. Everyone was digitally screaming at […]

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How to Understand Facebook Insights for Social Video
blog.hubspot.com

Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot. I’ve been working at HubSpot for over a year now, and in that time, I’ve created more than 50 videos for HubSpot’s Facebook page. And over the last year, we’ve grown our organic Facebook video views by nearly […]

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18 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy
blog.hubspot.com

Starting to notice some droopy shoulders around the office? Sounds like it’s time to plan a team outing. Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one another outside of the office. And, you know, they’re really fun. […]

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10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]
blog.hubspot.com

The most effective marketers have their content strategies firing on four cylinders: Planning Content creation Content promotion Analytics The list I just presented is the order in which effective content marketing gets done, but it’s NOT a priority list. Each tactic is vital. And they are dependent upon each other for success. In other words, […]

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Four Essential Success Factors for Transforming Marketing Into a Center of Excellence
www.marketingprofs.com

Some marketing organizations excel at marketing performance management and, as a result, achieve better growth for their companies. How? They operate Marketing as a center of excellence (CoE). Here’s how to turn your marketing organization into a CoE. Read the full article at MarketingProfs

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Snapchat Use Among Influencers Is Down 33% [New Data]
blog.hubspot.com

We’ve been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we’ve been keeping track of the changing tides of disappearing messages and stories — and Instagram is the one to beat. The number of Instagram Stories users exploded to 250 million users in […]

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How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
blog.hubspot.com

When was the last time you ran a competitive analysis for your brand? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. To help you get started with […]

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Brand Strategy 101: 7 Essentials for Strong Company Branding
blog.hubspot.com

Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do. […]

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