Internet Marketing Chicago

Use Design Thinking to Solve Your Toughest Marketing Challenges
blog.hubspot.com

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions. In other […]

6
Like
Save
YouTube Just Made It Harder to Monetize Videos: Here’s Why
blog.hubspot.com

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here’s what we know so far — and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for Marketers Changes to the YouTube Partner […]

7
Like
Save
5 Creative Strategies to Stay Inspired to Write All Year [Infographic]
blog.hubspot.com

If there’s one thing we know about inspiration, it’s that it’s not very good at giving advance notice of anything. It crops up at the most inopportune time — like when you’re without a pen or a device to otherwise record a brilliant idea.  And other times, when you need it the most — it’s […]

3
Like
Save
Here Are the Top Marketing Design Trends for 2018 [Infographic]
blog.hubspot.com

Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year. The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection — which boasts over 170 million […]

6
Like
Save
Facebook's News Feed Will Once Again Focus on Friends and Family
blog.hubspot.com

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official statement, Facebook will “be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about” — […]

6
Like
Save
What to Do When Your Content Falls Flat: 6 Ways to Recover
blog.hubspot.com

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.  If you consistently […]

2
Like
Save
Here's What It's Really Like to Ride in a Self-Driving Car
blog.hubspot.com

Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back in November — which reportedly got […]

9
Like
Save
How I Learned the Hard Way Not to Associate My Company With Buzzwords
blog.hubspot.com

“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with “growth hacking” would make us seem like a valuable, forward-thinking group. […]

3
Like
Save
Data Is Cooler Than You Think. Here's What Marketers Need to Know About It Today.
blog.hubspot.com

It’s my third day here at CES, and today marks the opening of the 2018 event to the public. Yesterday’s media day concluded with a keynote from Intel, and to say the least, it was … interesting. Things kicked off with a performance from what was labeled a “data-only band” called the Algorithm & Blues, […]

7
Like
Save