Internet Marketing Chicago

5 Mistakes That Will Bankrupt Your Agency
blog.hubspot.com

These days, agencies tend to get caught up in near-constant talk of creativity, innovation, and disruption. But all that noise can drown out the real reason you’re in this business: to make money. The truth is that you’re trying to make a living — for yourself, your family, and your employees. And no matter how […]

5
Like
Save
8 Writing Tips I Wish I Knew Before I Started Blogging
blog.hubspot.com

I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures — it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though. I had just finished my freshman year of college, and the […]

3
Like
Save
Why Your Paid Social Is Failing, and Best-Practices for Social Advertising
www.marketingprofs.com

Social marketing is different because your audience talks back–immediately, directly, and sometimes not in your favor. If you’re developing a social advertising strategy the way you would for PPC ads or email, you’re missing a huge opportunity to capture market share. Read the full article at MarketingProfs

3
Like
Save
22 Companies With Really Catchy Slogans & Brand Taglines
blog.hubspot.com

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — […]

10
Like
Save
Search Has Changed. Here’s How Your Content Needs to Evolve.
blog.hubspot.com

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape — but with over 3.5 billion searches per day on Google alone, search is a channel […]

5
Like
Save
The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]
www.marketingprofs.com

Today’s infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters. Read the full article at MarketingProfs

7
Like
Save
The 5 Best Messaging Apps for Marketing in 2017
blog.hubspot.com

Remember only being able to send 1,000 texts each month? My mom definitely remembers our phone bills when I doubled that amount every week in middle school. Thankfully, companies created messaging apps to provide free and unlimited messaging, which was a refreshing solution for rigid text message limits and their lofty costs. But messaging apps […]

9
Like
Save
How to Build a Remarkable 21st Century Brand
blog.hubspot.com

Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities. Explored in what follows are critical issues to address in assembling a comprehensive branding program, based on […]

2
Like
Save
How 11 Students Built a Company's Inbound Strategy with HubSpot Certifications
blog.hubspot.com

If you’re familiar with the HubSpot Academy, then you know it offers online certifications and free tools to help people all over the world learn how to market, sell, and grow an inbound business. Recently, HubSpot Academy launched its Education Partner Program, which helps college and university professors teach inbound marketing, sales, and provides guidance on […]

5
Like
Save