Marketing Strategies Chicago

6 AI Startups We're Keeping an Eye On
blog.hubspot.com

The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI. “Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.” “Well, I have bad news […]

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Clips 101: How to Use Apple’s New Camera App
blog.hubspot.com

Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution. The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media? There are a lot of ways to create video content directly within […]

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9 Inbound Marketing Stats You Need to Know in 2017 [New Data]
blog.hubspot.com

The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumers and coworkers are changing, we […]

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger
blog.hubspot.com

I’ve seen the inside of hundreds of marketing agencies over more than a decade, including my own.    Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Some inch their way to consistency by securing one, […]

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How to Differentiate Your Agency by Applying a Planning Approach
blog.hubspot.com

“Be useful. Be different. Be consistent.”  These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand. In a talk for The Art of New Business on the topic of differentiating your agency […]

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The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]
blog.hubspot.com

“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.” The truth is, no marketer has it easy — but sometimes, it seems like B2B marketers have it especially tough. Their work doesn’t always get the same kind of spotlight that B2C marketing might, especially […]

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7 Design Podcasts That'll Get the Creative Juices Flowing
blog.hubspot.com

If you’ve worked among designers, or are one yourself, there’s something that’s quickly observed: Designers, it seems, are often working with their headphones on. Much of the time, that’s the result of creative work presenting an opportunity to plug in, and tune out distractions. Whether it helps you focus, or you’re signaling to colleagues that […]

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15 Questions to Make You a More Empathic Person
blog.hubspot.com

We know empathy — the ability to understand and relate to the emotions of others — is a core competency of creativity, leadership, and being an all-around happy, successful person. Consciously approaching situations with an empathic perspective enables us to devise more inventive, impactful solutions to problems, form meaningful relationships, and ultimately, understand ourselves more […]

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Don't Fall For These 24 Myths About Facebook Ads [Free Guide]
blog.hubspot.com

Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren‘t CPC rates skyrocketing and lead generation ads taking over? Not so much. To help you distinguish fact from fiction as you start designing your Facebook Ads strategy, we’re dubunking 24 common myths about Facebook Ads below.  The […]

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