Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. Read the full article at MarketingProfs
Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people — and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all […]
I know I’m literally ten years late to this, but I just started watching Mad Men on Netflix. And guys — newsflash — it’s a really good show. The old school ad strategies, the fun outfits, the drama — I love it all. Except Don Draper’s management style. That, in my humble opinion, could use a […]
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B2B technology marketers say “soft” abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks. Read the full article at MarketingProfs
For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be very wise with our marketing investments. […]