Marketing Strategies Chicago

5 Mistakes That Will Bankrupt Your Agency
blog.hubspot.com

These days, agencies tend to get caught up in near-constant talk of creativity, innovation, and disruption. But all that noise can drown out the real reason you’re in this business: to make money. The truth is that you’re trying to make a living — for yourself, your family, and your employees. And no matter how […]

5
Like
Save
29 LinkedIn Tips for Professional Networking, Business & Marketing
blog.hubspot.com

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put […]

4
Like
Save
Talking the Talk: The Beginner's Guide to Designing a Chatbot Conversation
blog.hubspot.com

Nothing will impact the way we communicate quite like chatbots. Whether you need to summon a Lyft, book a flight, or even test out a new shade of lipstick, it’s now safe to say, “There’s an bot for that.” By plugging into the messaging apps we already use to talk with friends every day, chatbots […]

8
Like
Save
10 Ways to Distribute One Piece of Content (Besides Social Shares)
blog.hubspot.com

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective. Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of […]

8
Like
Save
8 Writing Tips I Wish I Knew Before I Started Blogging
blog.hubspot.com

I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures — it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though. I had just finished my freshman year of college, and the […]

3
Like
Save
9 Testimonial Page Examples You'll Want to Copy in 2017
blog.hubspot.com

When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Your testimonial […]

6
Like
Save
How to Automate Your Client KPI Reporting Process: The 11 Step Guide
blog.hubspot.com

Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. He or she embarks on this mind-numbing journey by logging into every digital marketing service you use, copying the key data points, and entering them into your clunky marketing […]

5
Like
Save
Why Your Paid Social Is Failing, and Best-Practices for Social Advertising
www.marketingprofs.com

Social marketing is different because your audience talks back–immediately, directly, and sometimes not in your favor. If you’re developing a social advertising strategy the way you would for PPC ads or email, you’re missing a huge opportunity to capture market share. Read the full article at MarketingProfs

3
Like
Save
22 Companies With Really Catchy Slogans & Brand Taglines
blog.hubspot.com

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — […]

10
Like
Save