Top Stories

Facebook's Graph Search Update Offers Marketers Juicier Data
blog.hubspot.com

Hey, remember that groundbreaking, cool feature Facebook announced back in January? It was called Graph Search. It supposedly was going to change the way people used the platform … but it wasn’t really available to be used quite yet. Then in July, Facebook announced it was going to roll out to all U.S. users — again, it was […]

10
Like
Save
6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
blog.hubspot.com

If I had to take a guess, I’d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. Your boss is convincing. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. Because of the way they are laid out, […]

10
Like
Save
5 Branding Tips for Your Next Nonprofit Fundraising Campaign
blog.hubspot.com

Having a brand may be typically associated with for-profit companies, but that doesn’t mean it’s not imperative for nonprofits to establish their own unique brands. Having a brand is a very real and important aspect of an organization’s work that must be established from the very beginning (or reworked to fit the mission and vision of […]

10
Like
Save
Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
blog.hubspot.com

ESPN recently redesigned their website. Nothing out of the ordinary there. Companies redesign their websites roughly every 18-24 months. (You’re probably sick of yours right now, am I right?) But this particular redesign garnered a ton of attention, earning coverage and analysis in Fast Company, TechCrunch, and VentureBeat, among other publications. So why did so many other […]

10
Like
Save
Does Your Nonprofit Need Marketing Automation?
blog.hubspot.com

Every marketing team is overworked. We’re all looking for ways to maximize the ROI on our efforts. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results. Of course, implementing a market automation system takes some money and know-how, which raises the question whether the investment […]

10
Like
Save
6 Client Onboarding Mistakes That Ruin Relationships Before They Start
blog.hubspot.com

You nailed the pitch, closed the account, and now it’s time to roll up your sleeves and get to work. Everyone on your team is ready to dive in, and the client couldn’t be happier to have an agency bringing fresh ideas and new energy to the table. What could possibly go wrong? As you […]

10
Like
Save
8 Interesting Things You Probably Didn't Know About Google's Algorithm
blog.hubspot.com

It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right? […]

10
Like
Save
The Face of Your Company: How to Hire for Client-Facing Positions
blog.hubspot.com

Hiring for external-facing roles within your company is both remarkably important, and incredibly difficult. The people who you hire for roles like support, customer service, and sales will be the face of your brand, as they are the ones who will be interacting with your customers and clients on a daily basis.

10
Like
Save
Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
blog.hubspot.com

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine — from silencing your alarm, to reviewing the daily news, to checking email, and so on. And search engines are seeing the result of this […]

10
Like
Save