As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.
Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it? That’s why, if you struggle […]
All of us are trying to get better at our jobs. Whether you’re in a brand new gig and trying to hit the ground running or you’re a longtime veteran looking to stay at the tippy-top of your marketing game, we’re all working to keep up with the latest and greatest trends in marketing. The problem […]
Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. And while that early coding education wasn’t the only factor that led to those guys becoming incredibly successful developers […]
Unless you’re famous, it’s really difficult to amass a huge following on Twitter without some hard work. For the average person or business, growing your following takes time and attention on a daily basis. The good news: There are a few big levers you can pull to quickly collect at least 1,000 quality followers for […]
Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need? The Trivialization […]
This post is an excerpt from Content Hacks: 34 Tips and Tricks for Planning and Creating Content. If you want some tips for making content creation much less painful, download the guide here. Take it from someone who tends to write a lot — writing is hard. You’ve got to be focused, motivated, coherent, creative, concise
Sixteen years ago, I was the founder and CEO of ActiveBuddy, the first commercial bot — or chatbot — company. Our uber human natural language bot SmarterChild grew to having over 20 million users across the AOL and Microsoft Instant Messaging networks. There is a very good chance that you had one of our bots […]
CAC stands for customer acquisition cost — it’s a metric your CEO obsesses over. In other words, your CAC is the total sales and marketing cost required to acquire a new customer over a given time period. That time period could be a week, a month, a quarter, or even a year.