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20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
blog.hubspot.com

How many times a week do you hear the phrase, “Oh, you have to check out that blog post/podcast/book/TED Talk. It’s the best!” I’m a low-stakes betting person (not the billion-dollar-Powerball-jackpot type), but I’d put good money on the fact that you probably hear that a lot. The problem? You’re busy. You don’t have time to check out every single […]

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14 Questions to Ask When Developing Your Nonprofit’s Social Media Policy
blog.hubspot.com

One of the fears that many organizations harbor when it comes to social media as a communication channel is that an employee will share sensitive information, disparage the organization — or worse, a donor — or spend a great deal of time on Facebook or Twitter under the guise of “working.”

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16 of the Best Motivational Speeches of All Time
blog.hubspot.com

Let’s face reality: It’s hard, if not impossible, to feel motivated all the time. Some days you just want to put your feet up, eat buffalo chicken nachos, and watch Netflix — and not even good Netflix, but some crappy movie that you’re only watching because you’ve given up on being productive and are complicit […]

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4 Ways to Use Student Advocacy to Increase Applications for Your School
blog.hubspot.com

Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. Your students can help your inbound strategy meet both challenges. In fact, your students are one of your school’s greatest natural resources for inbound marketing content. They have a first-hand perspective. They know […]

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7 Ways Leaders Can Inspire Innovation Across Teams
blog.hubspot.com

Innovation in the workplace poses a unique challenge: Growth requires your employees to take risks, yet chasing unproven ideas can often mean fundamentally risking your job. While many companies find success confining innovation to specific departments or innovation labs, this can often limit the flow of ideas and constrain the development of new products. When […]

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Four Steps to Lowering Your PPC Costs
www.marketingprofs.com

You’ve probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids? Read the full article at MarketingProfs

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How Outsourcing Creativity Can Save Your Agency From Burnout
blog.hubspot.com

“Creativity is an advertising agency’s most valuable asset, because it is the rarest.” – Jef I. Richards Whether you are in advertising, content marketing, or any other marketing service, one of the greatest values you can bring your clients is creativity. Compared with 2016, 70% of B2B organizations say they will produce more content in […]

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The Science Behind a Happier Commute [Infographic]
blog.hubspot.com

Here’s what you definitely shouldn’t do the next time you’re stuck in traffic on your way to work: calculate just how much time you spend commuting to and from the office. Seriously, don’t do it. The realization that you spend weeks of your life behind the wheel (or choice of public transport) could just be enough […]

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Eight Simple SEO Mistakes Killing Your Content Marketing
www.marketingprofs.com

Search engines want to show the world your content, but not if you’ve made mistakes that undermine the user experience and search engines’ guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. Read the full article at MarketingProfs

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