What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility. There’s an old saying: “Advertising is what you pay […]
People have questions about the security of our digital data. That ranges broadly, whether it’s passwords, online banking information, or what we do on social media. And more than ever, people are asking, “How is my information protected?” In order to understand that, it seems, it’s important to first take a closer look at the […]
This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever. But trust me: as was […]
You’ve heard it from us before: “The way consumers prefer to access content has changed.” “We’re seeing a fundamental shift in the way we market and sell products.” “Buyers are no longer okay with outbound emails and cold calls. Instead, marketers need to create and deliver content that meets the consumer where they already are.” […]
You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.” But in a business context, it’s not that simple. Your break even point doesn’t just happen in Vegas, […]
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Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience. The importance of engagement is why it doesn’t surprise me that buying likes might seem like a tempting option. It’s […]
At 1:00 AM Eastern Standard Time on Wednesday, Facebook published an announcement outlining some of the ways it plans to advance toward the General Data Privacy Regulation (GDPR), which comes into force next month. Last week, during Congressional hearings with the company’s CEO, Mark Zuckerberg, lawmakers asked about Facebook’s compliance with the GDPR and whether […]