Most Recent

How Building Tools Can Generate New Leads for your Agency
blog.hubspot.com

When you think of driving leads for your agency or business online, what comes to mind? I bet it’s the usual suspects — SEO, paid search, content marketing — all of which are important and can be fantastically profitable. But what if you could build something new to give your clients an advantage? Building your […]

5
Like
Save
How to Master a Successful Marketing Campaign in Trello [Free Guide]
blog.hubspot.com

Efficiency, collaboration, communication, and meeting deadlines — these all seem pretty relevant to your team’s success, right? Especially when running big marketing campaigns with a lot of moving pieces. Whether you’re the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That’s […]

5
Like
Save
How to Plan & Execute Effective 'Welcome' Emails
blog.hubspot.com

How successful are your ‘welcome’ emails?  On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters.  These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or services you […]

6
Like
Save
30 Ways to Slice Your Email Database for Better Email List Segmentation
blog.hubspot.com

If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.  The best part about email segmentation? There are a ton of creative ways […]

4
Like
Save
5 Classic Debate Techniques To Help You Nail Your Next Pitch
blog.hubspot.com

You might be asking, “What the heck does debating have to do with pitching prospects?” A lot, actually. Winning new business for your agency comes down to developing a logical, watertight pitch that combines data and emotion, resists opposition, and impresses your prospects. Winning a debate hinges on those same things. We’ve compiled a list of five debate […]

9
Like
Save
15 Time-Saving Email Templates for Marketing & Sales [Free Guide]
blog.hubspot.com

We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent “dealing” with email — whether that’s putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero, or […]

7
Like
Save
How to Run a Lean, Mean, Nonprofit Marketing Machine
blog.hubspot.com

Some clichés are clichés for a reason. Everyone needs to do more with less. What marketing team, for-profit or nonprofit, isn’t tasked with improving results for the same effort? Your path to increasing constituent engagement with your content without exhausting your hardworking team requires approaching your marketing systematically. This doesn’t mean squashing creativity. Having systems […]

9
Like
Save
17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
blog.hubspot.com

Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we’re so excited to announce that we’ve also launched the State of Inbound EMEA report, focusing exclusively on the region. With the data from both reports at our fingertips, we couldn’t help but dive in […]

9
Like
Save
7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
blog.hubspot.com

If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can […]

10
Like
Save