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The 10 Tech Companies With the Best Reputations
www.marketingprofs.com

Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute. Read the full article at MarketingProfs

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Top 7 Reasons Creative Directors Need Digital Asset Management
www.marketingprofs.com

From time savings and increased productivity to usage rights, asset protection, and more, DAM’s day as an essential tool for creative directors has arrived. The rewards are plentiful, and the risks of not investing in it are too great to ignore. Read the full article at MarketingProfs

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Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up
blog.hubspot.com

It’s a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent. And change is inevitable as you grow, and it should be embraced, but how do you make sure you remain agile while scaling from a small to a medium-size agency, or from medium to a […]

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How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
blog.hubspot.com

The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic — which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game. So what […]

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Why Empathy Is the Key to Being More Creative
blog.hubspot.com

Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel, no one would deny that the invention is creative, but it’s not likely to be hailed as the next big thing in transportation. Creativity needs to be informed by real perspectives and grounded in a real-world […]

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How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]
blog.hubspot.com

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise. Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going […]

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How to Transform Your School's Image
blog.hubspot.com

Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing’s biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes. Creating a new […]

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Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
blog.hubspot.com

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise […]

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5 Ways to Control Your Email Addiction [Infographic]
blog.hubspot.com

If you’re among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email. And you can chalk it up to dopamine — the neurotransmitter that makes us keep doing stuff that feels rewarding. Back in the day, those […]

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