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What Influences Consumers to Purchase From Marketing Emails?
www.marketingprofs.com

Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. Read the full article at MarketingProfs

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Onboarding Checklist: A 90-Day Framework for Content Teams
blog.hubspot.com

Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people — and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all […]

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We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
blog.hubspot.com

I don’t know about you, but I barely print anything anymore. Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment. […]

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Which Fictional Boss Are You? [Flowchart]
blog.hubspot.com

I know I’m literally ten years late to this, but I just started watching Mad Men on Netflix. And guys — newsflash — it’s a really good show.  The old school ad strategies, the fun outfits, the drama — I love it all. Except Don Draper’s management style. That, in my humble opinion, could use a […]

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