These days, agencies tend to get caught up in near-constant talk of creativity, innovation, and disruption. But all that noise can drown out the real reason you’re in this business: to make money. The truth is that you’re trying to make a living — for yourself, your family, and your employees. And no matter how […]
I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies […]
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Nothing will impact the way we communicate quite like chatbots. Whether you need to summon a Lyft, book a flight, or even test out a new shade of lipstick, it’s now safe to say, “There’s an bot for that.” By plugging into the messaging apps we already use to talk with friends every day, chatbots […]
In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put […]
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Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective. Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of […]
I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures — it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though. I had just finished my freshman year of college, and the […]
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a […]